Monday, 29 September 2014

Sunday, 28 September 2014

Early logo brainstorming






Just some of the iterations that we've been through on the way to finding our solution.

Further Branding ideas

This stuff for a chiropractors in Newtown is pretty nice in terms of being friendly and kind. I like the use of overlaying the shapes to, on a very subversive level seem like a spine, also the colours, much like what we're going for a are very friendly.

http://sarena-syphers-d2pm.squarespace.com/new-page/

Wednesday, 24 September 2014

Branding / digital logo type

I started looking into the idea of the circle, seat belt and on switch, tensions of course are the elaborateness of the design and clashing ideas. We also need to keep in mind the scaleability of the logo, as it will need to be ported from a little app symbol to print where it may be much larger.

Start up pack inspiration and ideas


Pasteboard of various startup kits. In order to get the word out, we thought we could put together a simple version of something like this for students. It contains financial advice, advice on getting through studylink, and of course, information on our app. Universities and studylink both already give out something like this to students before they actually know what getting a loan really involves. Budgeting is secondary to informing people about what comes first, in this starter kit.

Secondary idea: Personalised USBs to be given to students with out logo or similar on it.